How can you stand out? How do you take your passion and turn it into profit?
In this special edition of Hilary Topper on Air, Lisa Gordon, Executive VP of HJMT Public Relations Inc., interviews Hilary about her newly released book, Branding in a Digital World – How to Take an Integrated Marketing Approach to Building a Business.
Hilary JM Topper, MPA, is a 30+ year public relations veteran. She runs both HJMT Public Relations Inc., a full-service public relations and social media agency, and HJMT Media Company, where she curates two blogs and a podcast. She is also an Adjunct Professor at Hofstra University and has been teaching there for six years. In her spare time, she trains for triathlons. Topper’s first book, Everything You Ever Wanted to Know About Social Media, but were afraid to ask…Building Your Business Using Consumer Generated Media was published in 2009.
About the Interview
Hear from Hilary as she discusses her new book, how she first came up with the idea, and the writing and editing process along the way. Learn key business takeaways. Get an inside sneak peek of the various chapters and elements covered in the book. And walk away learning a secret or two from Hilary’s past and her start in Public Relations!
About Branding in a Digital World
Whether you are starting a new business, looking for a job or changing careers, the new book, Branding in a Digital World – How to Take an Integrated Marketing Approach to Building a Business, will help you gain a competitive edge. Author, Hilary JM Topper, MPA, President and CEO of HJMT Public Relations Inc., a full-service public relations and social media agency located in New York, helps the reader build a brand and create an integrated marketing plan that will get results.
Branding in a Digital World is a hands-on workbook that will help guide you as you build a brand, market it effectively across digital media, and ultimately, reap a strong return on investment. Topics include, but are not limited to:
- building an integrated marketing plan.
- using social media marketing.
- recruiting ambassadors and influencers for your brand.
- integrating IoT and wearable tech.
- creating a compelling blog and social content.
- increasing your SEO.
- using public relations, direct mail, and email marketing to tie together the entire process.
There is also a special section on fake news, nonprofit management, and virality. Each chapter of the book starts with a quote from more than 30 business leaders including: Author, David Meerman Scott; YouTuber, Steve Garfield; Olympian, Jeff Galloway; and Social Media Guru, Sree Sreenivasan.